Building a business model for a LGBTQ+ friendly end-of-life service provider

Author: Prima Chan, Managing Director for Strategy & Operations 2024

 

The Challenge:

As a start-up social enterprise, the client would like to define a sustainable, concrete go-to-market strategy for its end-of-life services. The Juvenate team supported the client’s senior management in defining a pricing strategy and outreach channels. Additionally, to maximise outreach of beneficiaries, the client liked to know the feasibility of establishing a charitable arm for its services. In short, the key questions that we had to address were:

 

• How should the client charge for its services?

• How should the client ensure accessibility of its services to its target market? What outreach channels should the client leverage or build?

• Should the client set up a charitable arm for its services? What type would it be? How can the client be differentiated sufficiently from its social enterprise arm?

 

Our Work:

• Pricing strategy

  • Conducted segmentation analysis to advise on opportunities for value-based pricing

  • Estimated the costs for services within client’s portfolio

  • Proposed three revenue streams to be prioritised for building as an early-stage firm

• Outreach channels

  • Identify the most effective offline and online outreach channels to reach different segments of the client’s market

• Charitable arm feasibility assessment

  • Proposed value proposition and offerings for the potential charitable arm