Author: Regina Luo, Managing Director for Strategy & Operations 2025

 

Our Client:

Food With Benefits is a food-tech company transforming healthy living through convenient shake-and-go smoothies packaged in sachets. They directly source surplus fruits from farms to minimize food waste, using ingredients that would otherwise be thrown away. Additionally, they provide corporate services aimed at socially responsible companies looking to promote a more sustainable future.

 

The Challenge:

Hoping to diversify its product offerings, our client plans to launch a new smoothie, aiming to replace consumers’ breakfast routine. They would like Juvenate’s advice on product launch strategies for the new product line. The Juvenate team was tasked to address several key questions:

• What are the market trends for smoothie products?

• What competitive advantages does the new product have?

• What are the existing similar products?

• How should the new product be distributed?

• Who are the potential partners that Food with Benefit can collaborate with?

 

Our Work:

• Preliminary Analysis

  • Identification of market trends and analysis of consumer preferences

  • Evaluation of competitive advantages

• Competitor Analysis

  • Assessment of existing rivalries and case study of similar products

• Distribution Strategies

  • Suggestion on B2C distributions

  • Proposal of collaboration opportunities

 

The Result:

• Analyzed the three dominant market trends and assessed how Food with Benefits positions itself in relation to its competitors.

• Conducted a thorough analysis of three key competitors, identifying four distribution channels with moderate to high growth potential, with a detailed distribution timeline included.

• Identified potential partners that resonate with the core values and product offerings of Food with Benefits; Provided a comprehensive collaboration plan along with a timeline for implementation.

 

We want to express our sincere gratitude to Food With Benefits for allowing us to be involved in their growth. The consultants have gained valuable experiences in the process of providing insights for the launch of their new product line.