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Evaluating the market landscape and attractiveness of indoor mobile farming for the Australian market for a Hong Kong-based agri-prop social enterprise
CASE STUDY | HK-based Agri-Prop Social Enterprise
Author:
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Twinkle Chan, Managing Director for Human Resources 2024
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Vanissa Cheung, Managing Director for Business Development 2024
The Challenge:
Juvenate consultants had to conduct a thorough analysis of the Australian market to extract valuable insights regarding the unique selling points and market positioning of the client as a leading HK-based service provider in indoor mobile farming expanding into Australia.
Our Work:
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Conducted market analysis to understand the market trends in Australia, verifying market potential, identifying potential competitors and how the enterprise can differentiate from them
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Segmented and analyzed the market positioning of the services
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Understood the needs of different potential customers and how the enterprise can cater to their needs
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Proposed a price model for the business model by referencing to pre-existing data and market information
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Delivered a cost and revenue breakdown as inputs for further break-even analysis for different segments of customers
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Conducted legal research related to flag regulatory concerns regarding the market entry