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Developing a market entry strategy to Australia for a HK-based agri-prop social enterprise’s indoor farming produce supplier business
CASE STUDY | HK-based Agri-Prop Social Enterprise
Author: Prima Chan, Managing Director for Strategy & Operations 2024
The Challenge:
Juvenate consultants had to derive key implications based on the market dynamics and competitive landscape for the client as a green produce supplier grown in in-house indoor farms.
Our Work:
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Conducted a preliminary market study with geographical data, real estate reports to derive green living and green property development trends, identifying potential clients and partners for community farm development
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Assessed the feasibility of green property development centered around urban agriculture based on government regulations on the real estate market
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Analysed the existing competitive landscape in adjacent areas of green community building as proxies for benchmarking
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Delivered a cost breakdown as inputs for further cost-benefit analysis and risk assessment