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Developing a branding strategy, content marketing recommendations and B2C marketing promotion plan for Verdantli


Author: Prima Chan, Managing Director for Business Development 2022-2024

Our Client:

HopStair is a nudge-based self-confidence building app that aims to leverage the power of self-confidence in building good mental health. Through the development of the HopStair app, HopStair aims to give everyone access to coaching techniques, embark on their journey to build self-confidence and see for themselves how this transforms every aspect of their life which will allow people to really live the lives they want to live and be who they want to be.


The Challenge:

The client is currently an early-stage start-up embarking on its journey of fundraising through pitching to angel investors and venture capitalists. The client required assistance in developing its pitch deck to better convey their value proposition, unfair advantage, and their market segments. Additionally, looking into the future, the client would like to identify potential revenue streams to diversify its offerings given their capabilities and grow strategically.


Our Work:

For pitch deck advisory, Juvenate assisted HopStair with the following:

  • Sizing HopStair’s market for Total Addressable Market, Service Addressable Market and Service Obtainable market (TAM, SAM, SOM), along with a detailed approach and structure for the client to understand their market drivers

  • Defining and visualising HopStair’s value proposition and unfair advantage in the mental-health-technology space

  • Laying out HopStair’s go-to-market strategy and long-term plans for expansion


For developing new business models, our team has proposed two potential business models based on HopStair’s core capabilities and competitive advantages in the market. This was done by defining HopStair’s potential product offerings, target customers, value proposition and potential risks and mitigations.

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