Author: Regina Luo, Managing Director for Strategy & Operations 2025

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Our Client:

Mind Matters Academy specializes in mental health training, offering certifications in hypnotherapy, NLP coaching, and mindfulness. Founded to enhance personal and mental well-being, the enterprise provides comprehensive courses taught by experienced professionals, aiming to empower individuals to achieve their personal growth and life goals.

 

The Challenge:

As a new firm founded in 2024, Mind Matters Academy has limited brand awareness and an unclear target segmentation. They would like our advice on their business model for future growth. The Juvenate team was tasked to address several key questions:

• Who should be the target market segment? What service should Mind Matters Academy focus on for the time being to lower costs?

• What competitive advantages does Mind Matters Academy possess?

• How can Mind Matters Academy secure a stable revenue stream?

• How should Mind Matters Academy enhance its brand awareness?

 

Our Work:

• Identification of the target customer segmentation and positioning

• Comparison of five existing service offerings in terms of their size of external opportunities; Identification of business focus for stable revenue stream

• Analysis of points of differentiation within the market

• Sought channels to raise brand exposure and service visibility to target customers

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The Result:

• Provided recommendations for target customer segments and specialized services based on an analysis of the external environment and market competition

• Suggested five strategies for Mind Matters Academy to enhance brand exposure and accessibility

• Conducted a pricing analysis to strengthen Mind Matters Academy's competitive advantage

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We want to express our sincere gratitude to Mind Matters Academy for allowing us to be involved in their growth. We wish our client tremendous success in their upcoming endeavors and look forward to witnessing their growth in the long term.