Advising on the launch strategy for ECO Concepts' services

CASE STUDY | ECO Concepts

Written by: Regina Luo, Managing Director for Strategy & Operations 2025

Our Client:

ECO Concepts is a Hong Kong-based social enterprise that offers ESG sustainable products and services with different characteristics like biodegradable, bio-based, recycling or recyclable. Committing to its motto “ECO Attitude, EQUAL Responsibilities”, the enterprise is dedicated to inspiring businesses and individuals to embrace sustainable living.

The Challenge:

Our client is planning to establish its on-site borrow and return service. They would like us to advise on the service launch strategy for this new initiative. The Juvenate team was tasked to address several key questions:

What are the current trends in sustainability practices?
How have similar organizations successfully executed their launch strategies?
What enhancements can ECO Concepts implement to optimize its launch campaign?

Our Work:

Presented market landscape analysis and evaluated the alignment of ECO Concepts with current trends
Investigated effective launch strategies adopted by similar organizations
Performed competitor analysis on Hong Kong social enterprises who are also sustainability-focused

The Results:

Our team has successfully supported our client in key decision-making areas with the insights and implications presented:

Identification of four key sustainability trends in the current market and an evaluation of ECO Concepts’ performance against these indicators.
Case studies of five effective launch strategies, including analyses of social return on investment.
A comprehensive competitor analysis of four peer organizations, along with tailored recommendations inspired by their successful strategies.

We would like to thank ECO Concepts for giving us the opportunity to collaborate on this insightful project. This experience has enriched our understanding of sustainability practices within social enterprises in Hong Kong and enhanced our skills in strategy formulation and case study analysis.