Enhancing end-customer engagement through formulating market strategies

Written by: Regina Luo, Managing Director for Strategy & Operations 2025

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Our Client:

ReCube is a Hong Kong-based startup non-governmental organization that promotes sustainable tableware usage. It offers a reusable tableware rental service for all types of events and engages in long-term partnerships with restaurants, enabling them to borrow reusable tableware over an extended period. By providing sustainable tableware solutions, ReCube is committed to reducing tableware waste, paving the way towards environmental conservation.

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The Challenge:

Our client would like to improve end-customer engagement with its service. They would like to formulate marketing strategies based on user behavior analysis and market research in Hong Kong. The Juvenate team was tasked to address several key questions:

• What are the characteristics of users of ReCube’s services?

• What are the behavioral trends that affect user experience? 

• How did similar organizations engage their users successfully? 

• How can ReCube expand collaboration outreach with business partners? 

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Our Work:

• Conducted market research on the attributes of ReCube’s target market segment

• Carried out user behavior analysis to identify behavioral trends that shape user experience

• Implemented competitive analysis by conducting case studies of effective user engagement strategies adopted by similar organizations

• Researched potential partners and evaluated and compared the effectiveness of various approaches

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The Results:

Our team has successfully supported our client in key decision-making areas with the insights and implications presented: 

• Delivered major characteristics of ReCube’s target audience and how ReCube can better cater to their user experience

• Identified key success factors of similar organizations for ReCube’s reference

• Designed business-to-business (B2B) strategies to expand collaboration outreach with business partners

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We would like to thank ReCube for giving us the opportunity to collaborate on this insightful project. Throughout the project, we have enriched our understanding of user behavior analysis and market segmentation, honing our skills in end-user engagement strategy formulation. We are grateful for the experience and the chance to contribute to ReCube's mission of environmental conservation through innovative solutions.